The 10x Rule (Hoboken, New Jersey: John Wiley & Sons, Inc., 2011)

While most people operate with only three degrees of action-noaction, retreat, or normal action-if you’re after big goals, youdon’t want to settle for the ordinary. To reach the next level, youmust understand the coveted 4th degree of action. This 4th degree,also know as the 10 X Rule, is that level of action that guaranteescompanies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of “Massive Action,”allowing you to blast through business clichŽs andrisk-aversion while taking concrete steps to reach your dreams. Italso demonstrates why people get stuck in the first three actionsand how to move into making the 10X Rule a discipline. Find outexactly where to start, what to do, and how to follow up eachaction you take with more action to achieve Massive Actionresults.

  • Learn the “Estimation of Effort” calculation to ensure youexceed your targets
  • Make the Fourth Degree a way of life and defy mediocrity
  • Discover the time management myth
  • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normalaction. Instead of behaving like everybody else and settling foraverage results, take Massive Action with The 10 X Rule,remove luck and chance from your business equation, and lock inmassive success.

King of the Cowboys: The Life & Times of Jerry Jones (Holbrook, MA: Adams Media Corporation, 1995)

The inside story of the larger-than-life owner of the Dallas Cowboys, America’s Team. Based on interviews with Jones and his friends, colleagues, and competitiors, this book profiles Jones’ hardscrabble upbringing, the millions he has made, his purchase of the Cowboys, his firing of Tom Landry and Jimmy Johnson, and his hiring of Barry Switzer.

The Radical CPA: New Rules for the Future-Ready Firm (East Hampton, NY: CPA Trendlines, 2014)

There are four characteristics of a “radical” CPA:
— 1. Their approach to technology.
— 2. Their use of social media.
— 3. Their understanding the relationship between pricing and value.
— 4. And their conviction that customer experience must drive a firm’s internal processes.

They Call Them The ‘Radical’ Practitioners

There’s an uprising of innovative CPAs in the accounting profession. This group created a new support community that is no longer driven by the establishment. The establishment can’t control the conversation.

In fact, they almost missed it. Now they endorse and support us. But it didn’t begin with them.

When Jody Padar first started doing this, she wasn’t aware of anyone doing what she was doing. Then she went to Twitter. That’s where she really met her peers. They were learning from each other from day one and that same community of support is still happening today.

A “radical” practitioner is a person that calls upon himself and others to redefine their firms and their lives by moving away from the traditional firm business model.

The term radical applies because what they are doing to their firms and indirectly to the profession is fundamental to its core. It’s abrupt, disruptive, unexpected, and far reaching. They are shaking up the status quo. They are changing because their customers and the world are changing around us all. Some might also perceive radical to be a negative term. It’s not. The movement is more likely following the happy expression, “that’s radical, dude.” Everyone can learn and join the movement.

The Radical CPA Community Is Here To Help You Be Radical, Too

The best part about these radical professionals is that we believe in abundance. We promote and celebrate a new way of doing business and encourage the rest of the profession to move forward and change as a whole.

The Book on Rental Property Investing (Denver, CO: BiggerPockets Publishing, LLC, 2015)

The Book on Rental Property Investing, written by real estate investor and co-host of the BiggerPockets Podcast Brandon Turner, contains nearly 400 pages of in-depth advice and strategies for building wealth through rental properties. You’ll learn how to build an achievable plan, find incredible deals, pay for your rentals, and much, more more! Real estate investing will never again be the same!

If you’ve ever thought of using rental properties to build wealth or obtain financial freedom, this book is a “must-read.”

The Overachiever’s Guide to Getting Unstuck: Replan, Reprioritize, Reaffirm (Durham, NC: Linda Prentice Cohen, 2013)

Do you feel trapped by your own plans, expectations, and priorities?

As a CPA, successful entrepreneur, consultant, volunteer, husband, father, and martial arts enthusiast, author Bill Reeb knows first-hand how easy it is to let your own goals and ideas keep you from moving forward. He’s spent years analysing the roadblocks he regularly encounters in his own life, in addition to the obstacles that he sees his high-achieving clients struggle with on a daily basis.

Drawing on his experience as a leading business consultant and his years of martial arts training, Reeb developed a logical and dynamic process for getting more out of life and avoiding the pitfalls that are often part and parcel with a high-achievement mind set.

Being “stuck” takes on many forms, from simply failing to change course when you know you should, to circumstances that are complicated by family commitments and financial constraints. Reeb’s process of replanning, reprioritizing, and reaffirming is flexible enough to apply to any barrier, big or small, that you run into.

Rely on the advice and tools in this book to help you:

  • Determine what drives you
  • Recognize the early signs of being “stuck”
  • Learn to work “better” instead of “harder”
  • Balance conflicting priorities
  • Set boundaries
  • Manage your time
  • Align what you think with what you do
  • Move past roadblocks
  • Derive a greater sense of fulfilment from what you take on in life

At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (Hoboken, New Jersey: Wiley & Sons, Inc., 2008)

Joe Abriola has a problem—a big problem. Managing partner of a prosperous Minneapolis CPA firm, Joe has just learned that his partners are on the vergeof mutiny. Why are they so upset? It’s him!—or, rather, it’s the way he’s let their practice slide intocomplacency. Why are other CPA firms growing so fast when theirs isn’t?

The partners want answers—fast. If not, Joe may find himself out in the cold . . . and it gets awfully cold in Minneapolis in the winter. What will he do?

What Joe does forms the backbone of this delightful new growth parable from Gale Crosley and Debbie Stover. In years of teaching CPA firms how to grow, Crosley—who heads Crosley+Company, an Atlanta-based CPA consulting firm—has developed a dynamic approach called the Practice Growth Model.

In At the Crossroads, that model gets put into place, and in the process, we learn what it takes to transform a sleepy, uninspired CPA firm into a powerhouse. Will all the partners survive? Will Joe survive? What about know-it-all Frank, too-lofty-to-care Charles, orcounting-the-days-till-he-retires Harold?

And what about the staff? The business developer who dresses like a dream but doesn’t have a clue about bringing in business . . . the marketing director the partners won’t take seriously—even the mailroom guy gets in a few licks!

Does this firm, with its head in the sand, blithely ignoring the complexities of a changing marketplace, look anything like yours? Would you like it to? Especially when the makeover is complete, and they’re chalking up phenomenal growth, with a win rate on highly qualified opportunities of seventy percent?

If your firm is underachieving or growing inefficiently, and you’d like to know how to change all that, At the Crossroads may hold the key to a bright new future.

The Soul of Enterprise: Dialogues on Business in the Knowledge Economy (CreateSpace Independent Publishing Platform, 2015)

The world’s economy has been transformed from a twentieth-century materials-based economy to the Age of the Knowledge-Based Economy — and the currency of this realm is ideas, imagination, creativity, and knowledge. According The World Bank, 80% of the developed world’s wealth now resides in human capital.

Written by Ronald Baker and Ed Kless, hosts of The Soul of Enterprise: Business in the Knowledge Economy, the popular radio show on Voice America’s Business Channel, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy sounds the clarion call that organizations can no longer ignore this seismic shift that has occurred in the economy since 1959. The Soul of Enterprise introduces the three components of Intellectual Capital — human capital, social capital, and structural capital — and how to leverage them to create wealth in today’s economy, by revealing:

* The physical fallacy — why wealth no longer consists of tangible things, but of ideas, imagination and knowledge from human minds
* The best learning tool ever invented: After Action Reviews
* Why Frederick Taylor and the Scientific Management movement was a fraud and the wrong focus for knowledge workers
* The fact that effectiveness always and everywhere trumps efficiency
* The First Law of Pricing: All value is subjective
* The Second Law of Pricing: All prices are contextual
* The Morality of Markets: Doing well and doing good
* Why your organization — and you — need to be driven by a higher purpose than profit

The Soul of Enterprise will inspire and challenge readers to unlock the enormous financial and competitive power hidden in the intellectual capital of their organizations and knowledge workers

The ValueReporting Revolution: Moving Beyond the Earnings Game (New York, NY: Wiley & Sons, Inc., 2001)

In order to decide whether or not a company is a good investment, analysts and investment professionals need to know as much as possible about the company’s tangible and intangible assets, as well as a variety of critical performance measures. Written by an international team of experts, The Value Reporting Revolution clearly explains why corporations must move toward greater transparency and, more importantly, it provides a comprehensive framework for achieving that goal. Among other important lessons, readers learn how to identify the gaps between how corporate managers perceive their disclosure practices versus how the markets see them, as well as how to leverage their organizations’ electronic communications technology and tools to ensure easy access to vital information and more meaningful data analysis.

The Virgin Way: Everything I Know About Leadership (New York, NY: Penguin Group, 2014)

In this book, Richard Branson shares the knowledge and insights accumulated over the course of his career as he built an empire of diverse businesses.

From an educational and inspirational perspective, The Virgin Way ranks in the middle of the pack.  I do not recall learning much that I could apply in running my business, but the individual (i.e., Richard Branson) and his story make for an entertaining read. The book’s content is presented in the form of life lessons learned from Branson’s experiences, and it is delivered with a laid-back, casual tone.

In short, this book is best suited for the casual reader interested in enjoying the story of an entrepreneur and his journey.

Talent is Overrated: What Really Separates World-Class Performers from Everybody Else (New York, NY: Portfolio, 2010)

Asked to explain why a few people truly excel, most people offer one of two answers. The first is hard work. Yet we all know plenty of hard workers who have been doing the same job for years or decades without becoming great. The other possibility is that the elite possess an innate talent for excelling in their field. We assume that Mozart was born with an astounding gift for music, and Warren Buffett carries a gene for brilliant investing. The trouble is, scientific evidence doesn’t support the notion that specific natural talents make great performers.

According to distinguished journalist Geoff Colvin, both the hard work and natural talent camps are wrong. What really makes the difference is a highly specific kind of effort-“deliberate practice”-that few of us pursue when we’re practicing golf or piano or stockpicking. Based on scientific research, Talent is Overrated shares the secrets of extraordinary performance and shows how to apply these principles. It features the stories of people who achieved world-class greatness through deliberate practice-including Benjamin Franklin, comedian Chris Rock, football star Jerry Rice, and top CEOs Jeffrey Immelt and Steven Ballmer.