2016 Post Tax Season Marketing Strategies

In response to my practice’s weak online presence (identified during preparation of the comprehensive marketing plan), I decided to utilize a business blog as the centerpiece of Wright Accounting & Consulting, L.L.C.’s online marketing efforts. On February 5, 2016, I completed the initial marketing plan for my blog (the Young Professionals & Entrepreneurs Blog), and […]

Evaluating (& Adjusting) Marketing Plans

On June 1, 2015, I completed a full-scale marketing plan for my CPA practice, Wright Accounting & Consulting, L.L.C. While far from perfect, it represented a well thought-out plan for product, place, price, and promotion strategies to be used over the next twelve months. To my surprise however, the most significant result of this exercise […]