Evaluating (& Adjusting) Marketing Plans

On June 1, 2015, I completed a full-scale marketing plan for my CPA practice, Wright Accounting & Consulting, L.L.C. While far from perfect, it represented a well thought-out plan for product, place, price, and promotion strategies to be used over the next twelve months. To my surprise however, the most significant result of this exercise […]

CAN-SPAM Act: Legal Requirements for Commercial E-mail

Allbusiness.com recently published an article by Nellie Akalp titled, 4 Little Email Marketing No-Nos That Could Land You In Big Trouble.   The article highlights the primary requirements of The CAN-SPAM Act, and it cites the severe financial penalties that can result from from compliance failure. The CAN-SPAM Act is a federal law that covers all commercial messages, as […]