In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
In How to Create Wealth Investing in Real Estate Grant Cardone shares the exact formula he used to create almost $1B of real estate holdings, almost 5000 units.
This is not a book about flipping or wholesaling homes, its about investing in real estate that is a proven method for creating massive wealth.
This book is about how you can buy income producing real estate, protect your capital, and provide you and your family with passive while the property pays down debt and you wait for asset appreciation.
This easy-to-read guide can be read from cover-to-cover in one sitting. You will learn:
• The precise type of real estate that will ensure you the best chance at cash flow and appreciation.
• How to ensure positive cash flow during all economies.
• How to evaluate a property to know what a fair price is.
• How to determine where to find the best deals in your market.
• What price, cap rated and how to ensure appreciation in the future.
• What the perfect first deal is for you and what deals you should never do.
• Why a lower cap rates may provide you with the greatest gain.
• How to use good debt and make the bank your partner.
• How to know what price you will exit at and even who the buyer profile will be.
• You also get an inside look at the exact deals he is looking at today.
•This is not a book about what someone did decades ago nor is it about how to buy real estate with no money down.
• It is about how to use find and buy real estate that is sure to create multiple flows of income for your family,
• and explode your net worth over time using debt pay down and forced appreciation.
From the author of the real estate investment bible Buy It, Rent It, Profit! comes a fresh guide to teach new and aspiring landlords how to go from managing a single rental property to successfully managing a large rental portfolio.
In his first book, real estate expert Bryan Chavis created the ultimate how-to guide for buying and managing rental properties, with practical, realistic ways to build lasting, long-term wealth. Now, he takes his acclaimed program one step further.
The Landlord Entrepreneur shifts the focus from dealing exclusively with residential real estate to building a dynamic property management business. By following the step-by-step instructions in this new guide, anyone can create a fully functioning, professional property management company in only ten days. With Chavis’s modern take on real estate, you will learn the five phases of property management and the skills needed to successfully move through them—as well as the hacks and tricks to build your profitable business from the ground up.
Full of smart, practical business advice, The Landlord Entrepreneur is the only guide you need to become a successful property manager in today’s real estate market.
Think apartments and commercial real estate are just for the big boys? Think Again. Brian Murray was not an investment pro when he bought his first commercial property. He was a teacher looking to build some side income. Armed with his passion for business and a lot of common sense, he developed a simple yet highly effective approach to investing that he still uses today at his multimillion-dollar real estate company.
Crushing It in Apartments and Commercial Real Estate is a beginner’s guide to investing based on Murray’s experience bootstrapping his way from newbie investor to award-winning CEO of Washington Street Properties. Murray shares the secrets to his success through straightforward, actionable advice that will help you get started no matter what your experience level, or how much cash you have on hand. You’ll learn how to:
- Find and creatively finance commercial property
- Grow a portfolio without any help from outside investors and without taking on excessive debt
- Use your small-investor status as a competitive advantage over corporate investors
- Identify simple, practical ways to increase profits while keeping costs low
Murray also shares real-life stories that reveal exactly how he grew his business, and the hard lessons he learned along the way (so you don’t have to). Whether you already invest in real estate and want to go bigger, or you’ve never owned a property, this book gives you the tools and wisdom you need to crush it in apartments and commercial real estate.
When it comes to investing in commercial real estate, it’s easy to make a mistake…so why risk it? Improve your chances of success with a book researched, lived, and written by a master of commercial real estate: Craig Coppola. Craig has navigated the markets, ridden economic ups and downs, and bought and sold countless commercial projects – and he’s mastered the world of brokerage, leasing and investing.
Readers will learn how to set their own commercial investment goals and create a plan to achieve them, see opportunities with new “real-estate eyes,” perform due diligence on a property with minimal cost, use a proven step-by-step process for evaluating properties to weed out losers and showcase winners, and traverse the minefield of letters of intent and contracts.
The 10x Rule (Hoboken, New Jersey: John Wiley & Sons, Inc., 2011)
While most people operate with only three degrees of action-noaction, retreat, or normal action-if you’re after big goals, youdon’t want to settle for the ordinary. To reach the next level, youmust understand the coveted 4th degree of action. This 4th degree,also know as the 10 X Rule, is that level of action that guaranteescompanies and individuals realize their goals and dreams.
The 10 X Rule unveils the principle of “Massive Action,”allowing you to blast through business clichŽs andrisk-aversion while taking concrete steps to reach your dreams. Italso demonstrates why people get stuck in the first three actionsand how to move into making the 10X Rule a discipline. Find outexactly where to start, what to do, and how to follow up eachaction you take with more action to achieve Massive Actionresults.
- Learn the “Estimation of Effort” calculation to ensure youexceed your targets
- Make the Fourth Degree a way of life and defy mediocrity
- Discover the time management myth
- Get the exact reasons why people fail and others succeed
- Know the exact formula to solve problems
Extreme success is by definition outside the realm of normalaction. Instead of behaving like everybody else and settling foraverage results, take Massive Action with The 10 X Rule,remove luck and chance from your business equation, and lock inmassive success.
King of the Cowboys: The Life & Times of Jerry Jones (Holbrook, MA: Adams Media Corporation, 1995)
The inside story of the larger-than-life owner of the Dallas Cowboys, America’s Team. Based on interviews with Jones and his friends, colleagues, and competitiors, this book profiles Jones’ hardscrabble upbringing, the millions he has made, his purchase of the Cowboys, his firing of Tom Landry and Jimmy Johnson, and his hiring of Barry Switzer.
There are four characteristics of a “radical” CPA:
— 1. Their approach to technology.
— 2. Their use of social media.
— 3. Their understanding the relationship between pricing and value.
— 4. And their conviction that customer experience must drive a firm’s internal processes.
They Call Them The ‘Radical’ Practitioners
There’s an uprising of innovative CPAs in the accounting profession. This group created a new support community that is no longer driven by the establishment. The establishment can’t control the conversation.
In fact, they almost missed it. Now they endorse and support us. But it didn’t begin with them.
When Jody Padar first started doing this, she wasn’t aware of anyone doing what she was doing. Then she went to Twitter. That’s where she really met her peers. They were learning from each other from day one and that same community of support is still happening today.
A “radical” practitioner is a person that calls upon himself and others to redefine their firms and their lives by moving away from the traditional firm business model.
The term radical applies because what they are doing to their firms and indirectly to the profession is fundamental to its core. It’s abrupt, disruptive, unexpected, and far reaching. They are shaking up the status quo. They are changing because their customers and the world are changing around us all. Some might also perceive radical to be a negative term. It’s not. The movement is more likely following the happy expression, “that’s radical, dude.” Everyone can learn and join the movement.
The Radical CPA Community Is Here To Help You Be Radical, Too
The best part about these radical professionals is that we believe in abundance. We promote and celebrate a new way of doing business and encourage the rest of the profession to move forward and change as a whole.
The Book on Rental Property Investing (Denver, CO: BiggerPockets Publishing, LLC, 2015)
The Book on Rental Property Investing, written by real estate investor and co-host of the BiggerPockets Podcast Brandon Turner, contains nearly 400 pages of in-depth advice and strategies for building wealth through rental properties. You’ll learn how to build an achievable plan, find incredible deals, pay for your rentals, and much, more more! Real estate investing will never again be the same!
If you’ve ever thought of using rental properties to build wealth or obtain financial freedom, this book is a “must-read.”
Do you feel trapped by your own plans, expectations, and priorities?
As a CPA, successful entrepreneur, consultant, volunteer, husband, father, and martial arts enthusiast, author Bill Reeb knows first-hand how easy it is to let your own goals and ideas keep you from moving forward. He’s spent years analysing the roadblocks he regularly encounters in his own life, in addition to the obstacles that he sees his high-achieving clients struggle with on a daily basis.
Drawing on his experience as a leading business consultant and his years of martial arts training, Reeb developed a logical and dynamic process for getting more out of life and avoiding the pitfalls that are often part and parcel with a high-achievement mind set.
Being “stuck” takes on many forms, from simply failing to change course when you know you should, to circumstances that are complicated by family commitments and financial constraints. Reeb’s process of replanning, reprioritizing, and reaffirming is flexible enough to apply to any barrier, big or small, that you run into.
Rely on the advice and tools in this book to help you:
- Determine what drives you
- Recognize the early signs of being “stuck”
- Learn to work “better” instead of “harder”
- Balance conflicting priorities
- Set boundaries
- Manage your time
- Align what you think with what you do
- Move past roadblocks
- Derive a greater sense of fulfilment from what you take on in life