Platform: The Art and Science of Personal Branding (New York, NY: Lorena Jones Books, 2019)

In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

How to Create Wealth Investing in Real Estate (Cardone Training Technologies, Inc., 2018)

In How to Create Wealth Investing in Real Estate Grant Cardone shares the exact formula he used to create almost $1B of real estate holdings, almost 5000 units.

This is not a book about flipping or wholesaling homes, its about investing in real estate that is a proven method for creating massive wealth.

This book is about how you can buy income producing real estate, protect your capital, and provide you and your family with passive while the property pays down debt and you wait for asset appreciation.

This easy-to-read guide can be read from cover-to-cover in one sitting. You will learn:
• The precise type of real estate that will ensure you the best chance at cash flow and appreciation.
• How to ensure positive cash flow during all economies.
• How to evaluate a property to know what a fair price is.
• How to determine where to find the best deals in your market.
• What price, cap rated and how to ensure appreciation in the future.
• What the perfect first deal is for you and what deals you should never do.
• Why a lower cap rates may provide you with the greatest gain.
• How to use good debt and make the bank your partner.
• How to know what price you will exit at and even who the buyer profile will be.
• You also get an inside look at the exact deals he is looking at today.
•This is not a book about what someone did decades ago nor is it about how to buy real estate with no money down.
• It is about how to use find and buy real estate that is sure to create multiple flows of income for your family,
• and explode your net worth over time using debt pay down and forced appreciation.

The Landlord Entrepreneur: Double Your Profits with Real Estate Property Management (New York, NY: Touchstone, 2017)

From the author of the real estate investment bible Buy It, Rent It, Profit! comes a fresh guide to teach new and aspiring landlords how to go from managing a single rental property to successfully managing a large rental portfolio.

In his first book, real estate expert Bryan Chavis created the ultimate how-to guide for buying and managing rental properties, with practical, realistic ways to build lasting, long-term wealth. Now, he takes his acclaimed program one step further.

The Landlord Entrepreneur shifts the focus from dealing exclusively with residential real estate to building a dynamic property management business. By following the step-by-step instructions in this new guide, anyone can create a fully functioning, professional property management company in only ten days. With Chavis’s modern take on real estate, you will learn the five phases of property management and the skills needed to successfully move through them—as well as the hacks and tricks to build your profitable business from the ground up.

Full of smart, practical business advice, The Landlord Entrepreneur is the only guide you need to become a successful property manager in today’s real estate market.

Crushing It In Apartments and Commercial Real Estate (Watertown, New York: Sackets Harbor Press, 2017)

Think apartments and commercial real estate are just for the big boys?  Think Again Brian Murray was not an investment pro when he bought his first commercial property. He was a teacher looking to build some side income. Armed with his passion for business and a lot of common sense, he developed a simple yet highly effective approach to investing that he still uses today at his multimillion-dollar real estate company.

Crushing It in Apartments and Commercial Real Estate is a beginner’s guide to investing based on Murray’s experience bootstrapping his way from newbie investor to award-winning CEO of Washington Street Properties. Murray shares the secrets to his success through straightforward, actionable advice that will help you get started no matter what your experience level, or how much cash you have on hand. You’ll learn how to:

  • Find and creatively finance commercial property
  • Grow a portfolio without any help from outside investors and without taking on excessive debt
  • Use your small-investor status as a competitive advantage over corporate investors
  • Identify simple, practical ways to increase profits while keeping costs low

Murray also shares real-life stories that reveal exactly how he grew his business, and the hard lessons he learned along the way (so you don’t have to). Whether you already invest in real estate and want to go bigger, or you’ve never owned a property, this book gives you the tools and wisdom you need to crush it in apartments and commercial real estate.

Over the next twelve months, I will once again be writing the “Financial Tip of the Month” column for BIZ.Magazine.  The first installment, Passive Activity Losses from Rental Property, was published in the December 2018 edition.  Check it out here, and let me know what you think!

Date: December 17, 2018
Appearance: Passive Activity Losses from Rental Property
Outlet: BIZ.Magazine
Location: Shreveport, LA
Format: Magazine

How to Win in Commercial Real Estate Investing (Scottsdale, AZ: RDA Press, LLC, 2014)

When it comes to investing in commercial real estate, it’s easy to make a mistake…so why risk it? Improve your chances of success with a book researched, lived, and written by a master of commercial real estate: Craig Coppola. Craig has navigated the markets, ridden economic ups and downs, and bought and sold countless commercial projects – and he’s mastered the world of brokerage, leasing and investing.

Readers will learn how to set their own commercial investment goals and create a plan to achieve them, see opportunities with new “real-estate eyes,” perform due diligence on a property with minimal cost, use a proven step-by-step process for evaluating properties to weed out losers and showcase winners, and traverse the minefield of letters of intent and contracts.