In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Platform: The Art and Science of Personal Branding (New York, NY: Lorena Jones Books, 2019)
When the Tax Cuts and Jobs Act was passed in a whirlwind vote at the end of 2017, significant questions arose regarding implementation of the new law — and one of the biggest sticking points was the 20 percent deduction under Section 199A. It took the IRS a little over seven months….