Tag Archives: marketing plan

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Evaluating (& Adjusting) Marketing Plans

On June 1, 2015, I completed a full-scale marketing plan for my CPA practice, Wright Accounting & Consulting, L.L.C. While far from perfect, it represented a well thought-out plan for product, place, price, and promotion strategies to be used over the next twelve months. To my surprise however, the most significant result of this exercise […]

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Using a Blog to Improve Your Marketing Efforts

Online Strategies for CPAs & Professional Service Providers

In May 2015, I completed the initial marketing plan for my CPA practice, Wright Accounting & Consulting, L.L.C. (WAC).  This marked my first attempt at combining industry knowledge with realistic expectations for the purpose of documenting a formal plan.  While the result was far from perfect, the process undoubtedly helped me to align strategic initiatives with […]